MARCH 15, 2025
Location details coming soon
MARCH 15, 2025
WE FUCKING LOVE YOU!
JAKE'S STORY
GET TO
KNOW JAKE
Jake's dream, perseverance, and generosity were a gift to the world. Not only did he put his blood, sweat, tears, and joy into snowboarding, but also into building a dedicated community that will carry it forward. Most winters, he clocked at least 100 days on snow.
A DAY FOR JAKE
"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."
- Donna
A DAY FOR JAKE
"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."
- Donna
#RIDEONJAKE
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