PRODUCT THAT BY ITS EXISTENCE NOT ONLY STANDS AS EVIDENCE FOR THE EVOLUTION OF A SUBCULTURE AND SPORT BUT BECOMES AN ARTIFACT WHICH PROVES THAT DIVERSITY WITHIN SNOWBOARDING IS NOT ONLY AN IDEA, IT'S ACTUALLY HAPPENING, CARE OF BURTON AND VIRGIL ABLOH™
A collection of boots, bindings, and unisex boards care of Burton and Virgil Abloh™. $300,000 will be donated over 3 years to support BIPOC snowboarders.
"I TRY TO LEAVE MY IMPACT ON SNOWBOARDERS JUST THE WAY VIRGIL LEFT HIS ON ME. KEEPING UP WITH ME. TAKING THE TIME TO TALK. IT MEANT SO, SO, MUCH."
-Zeb Powell, Burton Team Rider
"BE LIKE VIRGIL. BE THE GATEKEEPERS WHO CAN OPEN UP THOSE GATES EVEN WIDER SO THAT MORE KIDS CAN FLOOD IN AND BE A PART OF THE CULTURE."
-Brolin Mawejje, Burton Team Rider
"LIKE THE MANIFESTO SAYS, IT'S NOT JUST AN IDEA. YOU'RE WATCHING IT HAPPEN."
-Zeb Powell, Burton Team Rider
SHOP ALL PRODUCTS